Have you ever found yourself daydreaming about how that vast collection of knowledge you’ve gathered could genuinely transform someone’s life? I know I sure have.

Imagine for a second that there was some magic formula to help you channel all those hard-earned insights into an online course capable of reaching people far and wide. Sounds pretty exciting, doesn’t it?

Well, let me tell you, you’re definitely not alone in having that thought cross your mind.

The truth is, taking the leap from being an expert in your field to becoming a full-blown online course creator is a journey that many of us consider.

And hey, it comes with a mix of excitement and maybe a little hesitation too – I get that.

But stick with me here, because I’ve got some insights that could make that leap feel a whole lot more doable.

The Moment It All Clicked For Me

Let me share with you a moment that was a real eye-opener for me…

Picture this: It’s 2020, and overnight – the whole world shrunk down to the size of a screen thanks to the COVID lockdowns.

My task? Teaching public speaking to a group of college students who were about to step into the professional world. 

And I had to do the whole thing through Zoom. Talk about a challenge, right?

At first, I’m not gonna lie, the idea felt pretty much impossible. 

How the heck was I going to capture all the nuances of public speaking in a virtual format?

But you know what? As we continued ahead week after week, embracing trial-and-error, making changes along the way and anchoring every decision on constant student feedback, something remarkable happened.

We developed this 9-week workshop that didn’t just work online – it thrived there.

We conducted 6 cohorts, and hundreds of students walked away speaking with confidence, ready for those crucial job interviews.

It was living proof that when you’re faced with constraints, a healthy dose of creativity and sheer determination can lead to extraordinary outcomes.

This whole journey started with me really digging deep into what I knew best. But it was that feedback from those early sessions that revealed one striking pattern that became my lightbulb moment: The students were way less hung up on whether we were physically in the same room or not.

What they valued most was having that safe, supportive space to practice, stumble, and grow.

It didn’t matter if the interaction was online or in-person – the real impact was in helping them conquer that fear of public speaking.

A Little Exercise for You

Okay, here’s something I want you to try right now:

Take a minute and jot down three unique strengths or insights that you bring to the table.

Go ahead, I’ll wait… See any recurring themes?

That’s the cornerstone of the transformation your course could offer.

Reflect on Your Expertise

It was the feedback from those early sessions that made me see the bigger picture.

I realized the students weren’t all that bothered about whether we were physically together or not. What they valued was having a safe space to practice, stumble, and grow.

That was my “aha” moment. It didn’t matter if we were face-to-face or online – the impact was in helping them overcome their fear of public speaking.

Dialing Into Your Audience’s Needs

Understanding your audience is absolutely crucial here. For me, this meant sitting down one-on-one with my students, creating feedback forms that really dug deep, and genuinely listening to what they had to say.

In those conversations I discovered their underlying fears and aspirations. Having that direct line of communication allowed me to tailor the whole workshop experience to their specific needs, making each new iteration more effective than the last.

By the way, the biggest upgrade came from increasing the time each student actually spent speaking and cutting back on homework that provided little value.

The Promise of Transformation

From day one, I made my students this promise: “By the time these 9 weeks are up, you’ll deliver a speech lasting between 5-7 minutes.”

Now, considering most of them could barely speak for 30 seconds without trembling on that first day, that was a pretty bold claim to make.

But you know what? As the weeks rolled on, I watched their confidence just blossom.

By week 9, every single student stood up and delivered their speech, embodying that transformation I promised. It was a proud-teacher moment for sure.

Students cut way down on filler words like “umm” and “ahh,” increased their fluency, and were able to speak for longer stretches without stumbling.

Crafting Your Message

So, how do you take that transformation and communicate it in a way that really grabs people?

The secret is in shifting focus – paint a nice, vivid picture of the change your students will see in themselves.

Instead of just saying “Learn public speaking,” try something like “Transform your fear into confidence, and command any room you step into.”

Quick Template Guide

Communicating that transformative power of your course is key for connecting with your audience. Use this simple template to craft a message that captures the essence of your course’s impact.

Step 1: Highlight the ‘Before’ State

    • Template: “Feeling [emotion] due to [pain point]?”
    • Example: “Feeling overwhelmed by financial planning?”

Step 2: Introduce the Transformation  

    • Template: “What if you could [solution] and [outcome]?”
    • Example: “What if you could simplify your finances and save with confidence?”

Step 3: Showcase the ‘After’ State 

    • Template: “With [Course Name], transform from [before state] to [after state], becoming [final outcome].”
    • Example: “With ‘Finance Fundamentals,’ transform from confused to financially savvy, becoming confident in your financial decisions.”

Step 4: Call to Action (CTA) 

    • Template: “Start your transformation with [Course Name]. Enroll now!”
    • Example: “Start your financial transformation with ‘Finance Fundamentals.’ Enroll now!

Now It’s Your Turn

Here’s a fun little challenge for you: Think about the core transformation your course offers. Now, write a single sentence that captures that change.




Give it a whirl! Feel free to share it in the comments or on social media – I’d love to see what you come up with.

Wrapping It Up: Your Path from Expert to Transformer

I really want you to let this sink in: The heart of creating an online course with serious impact lies not just in the knowledge you impart, but in the transformative experience you create for your students.


    • Your Expertise is a Catalyst: By digging deep into your skills and insights, you can uncover the unique value you bring to the table. It’s about transforming knowledge into action and fear into confidence.
    • Connection is Key: Truly understanding your audience’s needs through open communication allows you to tailor your teaching for maximum impact. You have to meet them where they are and guide them to where they want to be.
    • The Promise of Transformation: Articulating the journey your course will take your students on is huge. It’s not just about the end goal, but the growth and change they’ll experience along the way
    • Crafting Compelling Messages: How you communicate that transformation is just as important as the transformation itself. A vivid, relatable message can turn skepticism into belief and casual interest into committed action.

As you move forward armed with these insights, always remember that the core of online teaching is about creating a journey of change for your students.

Every great journey begins with a single step. And your path from trusted expert to transformative online course creator is full of potential. I can’t wait to see the incredible transformations you’ll facilitate and the lives you’ll touch with your expertise.